TOM CLANCY’S RAINBOW SIX SIEGE
Outplan To Outplay Campaign
The Art of the Outplan
Role: Creative Director, Copywriter
Whether it’s featuring Siege’s iconic destructible environments, the ways in which you have to work together as a squad to get the drop on your opposition, or how one mastermind can change everything, these spots (as part of the integrated Outplan To Outplay campaign) thrillingly spotlight everything that makes Siege so tactical, challenging,, and wholly unique. Below is a sampling of just some of those video assets.
Conquest Ads
Role: Creative Director, Copywriter
To call out the competition in a tongue-in-cheek fashion, we created Conquest Ads that played in targeted pre-roll ads before competitors’ content. Sure, you could spray and pray. But isn’t it so much more thrilling to outplan to outplay?
The 101 of the Outplan
Role: Creative Director, Copywriter
As part of the integrated Rainbow Six Siege Outplan to Outplay campaign, we created a deep dive of the ins and outs of Siege. This 101 Trailer used stylized split-screens and a tactically-driven narrative to illustrate why in Siege, it’s not about whether you can outgun your opponent, but whether you can outplan them.